Being a new-tech supporter (as well as previously a regular McD's customer) I've signed up for the this i-tag thing where you can get a barcode which is scanned to pay for your food in the drive through and charged to your credit card. The whole point is that they can verify your details through reading the e-tag in your car (which is for the tollway here). The other benefits of this "trial" of technology (barcode + e-tag, not exactly new tech?!) is $25 credited to your toll account :D and two movie tickets ;) Can't complain when they are basically giving money away. :)