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hile
this was always the philosophy of cruising, the driving force behind
the public's demand was not at first catered for in this way. Early
cruising involved people with
sufficient
funds finding a means to escape the winter weather of Britain, Europe
and North America. The Royal Mail Steam Packet Co's (RMSP) South America
and West Indies routes provided perfect outlets for that - ships heading
for tropical climates, but with short enough voyages to make the cost
reasonable. Thus a round-voyage passenger became the first cruise passenger.
The cruise
concept, though, can arguably be taken back further still. In August
1853, RMSP's Thames carried passengers for a pleasure trip to
attend the Spithead Royal Naval Review, and this happened regularly
at subsequent Reviews. In 1902, for instance, it was decided 'to
send Elbe to the Review for a three-day trip with passengers
at £21 per head, victualling, light wines and railway return tickets
included'.
Before
the 19th century ended, Royal Mail hit on a potential gold mine through
the combination of the round voyage concept and the use of intercolonial
steamers based in the Caribbean. Passengers travelled from England in
a transatlantic ship, then transferred to an intercolonial steamer for
a leisurely journey among the islands. By the 1890s RMSP had a range
of tour packages on offer. The major option was marketed as the Special
West India Tour - £65 for 65 days.
In 1895:
'Eden, Esk and Solent are now performing the intercolonial
mail service in the West Indies. These fine ships, in addition to the
Company's large transatlantic mail steamers from Southampton, form an
unequalled means by which passengers can visit or make passages among
the West India islands at the best season, and avoid the winter of this
country at a very moderate expense'.
So far
that was a means of gaining extra passengers on scheduled line services,
but in August 1904 the directors agreed that 'the Solent should
be placed ìintercoloniallyî at the disposal of tourists during the coming
season'. This, then, was the commencement for RMSP of specialist
cruising operations. In 1905 it was decided to expand the potential
market for cruise passengers to North America.
The idea
was that the transatlantic steamers would bring passengers from New
York to Kingston, Jamaica, where a variety of options were available.
The main one was to join the Solent for a cruise among the islands:
The
cruising yacht Solent, so well and
favourably known to English tourists in the tropics, will be equally
popular with Americans. She is a beautiful yacht-like passenger steamship,
of over 2,000 tons, specially built for the tropics, and regularly employed
in West Indian tours. She does not carry any cargo. Her commander has
discretion to vary the ports of call and the schedule of itinerary,
in order that passengers' wishes may be considered whenever possible,
and many interesting places are frequently visited, at which ordinary
steamers do not call'.
From
that it appears there was an element of 'choose your own itinerary'
- an extraordinary state of affairs.
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