Market Research

At OWL, we believe a core element of good business planning is the astute use of market research and we apply the phrase: "knowledge is power" to every new business challenge. The OWL team uses a blend of survey methodologies to uncover, clarify and explore new business development options including:

• Desk Research
• Face-to-Face Interviewing
• Telephone Interviewing
• Executive In-depth Discussions
• Self-Completion Questionnaires
• Focus Group Discussions
• "Mystery Shopper" Visits
• Group Brainstorming
• Sample Product Placement
• Training Needs Evaluation

Discreet research can also be used very effectively within companies.

For example:

• Ideas for new products and services are often found when talking to sales people, existing customers, distributors and retailers.
• New sales opportunities can be gleaned from talking with staff in sales, customer service and distribution.
• Issues affecting business performance are often uncovered within the company.

But for all new clients the first piece of research is to identify precisely what outcomes YOU wish to achieve. No matter whether it be to boost flagging sales, test a new product or service, build a more effective internal team-spirit or seek new business opportunities, OWL has done it all before for dozens of its clients.