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INTRODUCTION:
You have been chosen to design a
travel brochure
on Italy by some large store “purchasing” agents based in Adelaide.
As well as the travel brochure you needs to include items for an exclusive "Italian
Only" section in a large shop. They need the items for the
“Teen”, "Young Adult" market.
Your Goal is to learn about Italy through this assignment, and share
your brochure with other travel agents.
Also have a selection of
information, descriptions, lists, models, photos, drawings etc. of
products other people will buy.
Your Role as an agent is to inform any
potential clients of what they will experience when they visit Italy and
what they can expect to buy for their stores and perhaps even the
approximate prices to pay.
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THE
TASKS:
1. A Brochure
Your brochure will include:
~ some history of the city you choose,
~ physical landmarks,
~ special attractions,
~ famous people who lived there
~ any other interesting information
THE
PROCESS:
First you will be
assigned a group of travel agents to work with. Within your group, you
will decide on a minimum of 3 major cities to report on. Gather all the
information you can on those cities according to the headings listed in
the "The Task" and decide how you will include this
information in your brochure.
Your Brochure should accurately depict historical
and modern Italy.
For each city, your
research should include historical events that took place in the city,
physical characteristics (lakes, mountains, etc.), any famous landmarks
(The Vatican in Rome), famous people, culture, food, fashion, exclusive
items for your store and anything else you find interesting and
important about the cities you selected.
Further examples of what you could research are:
* Choose a museum and include pictures and description of the art work.
* Describe the restaurants and their menus.
* Describe ten historical buildings - how they look, their history and significance.
* Describe the possible weather during your stay.
* Find out what movies, songs and radio programs are popular. Include this information.
* Display a daily newspaper. Comment on the top stories that occurred during your stay.
You may do research on Milan, Rome, Florence,
Naples, Venice, Sicily, San Marino, Genoa, Bologna or any other big city
in Italy.
Headings to be written in Italian.
Translate the names of each city.
Your group may choose to prepare your brochure
either typed on the computer, or handwritten and coloured.
Your group will be presenting your finished
brochure to the rest of the class. This will allow you to learn about
the cities you did not research or learn some information you may not
have found in your research.
2.
A
"Show
Bag" - The range of exclusive Italian only
products/ services your clients can purchase to be sold in their store.
Provide examples of “Italian only” goods or services you wish to stock/show in
your store.
Example - fashion buyer – relevant information about designers and the newest
fashions.
~ plans and coloured-in drawings
~ evening wear, casual, bathers - what?
~ Label each item and provide information about the label
~ photos
~ costs to buy and to sell these items in your store
a
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