Issue #1 October, 2002
Editor: Kenneth Doyle, MA Comm.


Can I Get Off This Rollercoaster Now, Please?

* Strategies for working net-smarter *

Internet experts primarily say the same things about what is required to achieve online success.

Basically to be successful online you need these five things;

  • A web site that SELLS

  • A QUALITY product or service that fills a need

  • An existing group of people who are willing to BUY

  • A means of COMMUNICATING with these people on an ongoing basis to establish a professional relationship with them

  • An automated follow-up mechanism

1. A web site that SELLS

A web site has to "sell" to two primary groups;

  • Search Engines

  • Visitors

AND... if you haven't successfully sold to the first group [Search Engines] then you just don't get to sell to the visitors, because the SE's don't send you those visitors [note: there are numerous techniques that can attract visitors to your site, but SE's are still THE significant, free source of traffic.]

Selling To The Search Engines

So, how do you "sell" to the SE's?  ... with keywords, and the correct weighting of keywords on your web pages.

To master this knowledge you can either hire a specialist, buy a program that does it for you... or use Site Build It!; a web site system that finds the profitable keywords for you, analyses your pages for the correct weighting of these keywords, and then submits your pages to the SE's automatically PLUS it does a host of other things.

Selling To The Visitors

Okay, let's say that you've got the SE's part right.  Visitors arrive and now you have convince them to do something.  You have to SELL to them.  

So, how do you do this?  There are two aspects to this;

A. The structure of web site itself, and Make Your Site Sell is the definitive work on this topic, and then...

B.  Words... Copywriting... Sales copy.  If you're not a skilled writer then you're going to have to become one... and you can learn how to do this here...      Make Your Words Sell

2. A QUALITY product or service that fills a need

Your web wealth is in your own head!  All you need to do is dig it out and turn it into a product or service that benefits others... but how?

Make Your Knowledge Sell explains in detail  how to do this, and then you'll use Site Build It! - SBI Manager - to decide if your brainstorm idea for a successful web site is actually profitable before you construct one single page.

3. An existing group of people who are willing to BUY

Where do MOST people on the web get their information?  

  • Search Engines

  • Directories

So where - as a foundation for your web business - do you need to be the most accessible?  "In the SE's and the Directories."

What SBI! does is optimise your chances of being found by people who are searching for your type of information on the web

It does this with SBI Manager which finds the most profitable keywords and phrases for you (in relation to the theme of your site.) These profitable keywords and phrases are what people are actually using to search for your type of information on the web. 

Now, this is what ALL Search Engine submission programs attempt to do, yet with SBI this specialist functionality is just one of a whole suite of powerful features included in the SBI package.

[For example: Five of the key Feed Your Hungry Mind web pages are consistently ranked #1 with 4 of the prominent Search Engines, and also FYHM is currently ranked 5/10 on Google.  

All of this has been automatically achieved with SBI [and we haven't even got our whole promotional system completely operational yet!!]  

IMAGINE the amount of free traffic this brings us :-)

4. A means of COMMUNICATING

Newsletters, ezines, zines: Once a visitor lands on your site you need  to continuing communicating with him or her. An ezine requires a different technology to run it (and the associated learning curve that goes with that).

However the recent Site Build It! upgrade incorporated a feature rich ezine server into its system, so essentially SBI has now got all of the critical web essentials included in this one package.

Shortly an ecommerce module will be added to the SBI system, so this effectively makes SBI an A-Z web complete system.  

The other important aspect of SBI is that the sole skill needed to operate ALL of its complex features and utilities is the ability to click a mouse button. 

So, as you can see the Sitesell suite of products deliver 4 out of the 5 ESSENTIALS for web success... and PAR [premier multimedia autoresponder system] delivers number 5.

KJ Doyle - e*Analyst
Feed Your Hungry Mind

 

* REFER A FRIEND *