Web Copywriting

- Strategies for working net-smarter -

STORYTELLING

There are numerous good resources available on promotional writing.

These resources go into great depth about the process and sequence of writing sales copy, the magic words... the formulas.

However, most information on writing fails to mention ONE critical thing!

Good writing is ALWAYS about good storytelling.  

To write sales copy (which primarily is what web site copy is all about) you have to tell the story of the product or service you're selling.

You see for millions of years Human Beings sat around fires and told each other stories.  Prior to the invention of written language this was the way information was passed on from one generation to another.  We told each other stories, and this desire for stories (and the ability to tell them) is encoded in our genes.

And... the Internet (interestingly enough) has rekindled this interest in... and the desire to express (albeit for commercial reasons) via the written word again.

So, in short... forget the manuals and 'mastering sales formulas', just tell the story of the product you're promoting. WRITE your own stories.

How is this done?

Well, writing is a time honoured discipline.  You have to do your exercises.

A writer, writes.  The more you write, the better you'll get... and in the process you'll find YOUR own 'voice'.

Now, every good affiliate program on the planet has affiliate "tools"... and the lazy affiliate picks up these tools and uses them to promote products... the autoresponder message sets... the sales pages... the ezine adds. And then affiliates wonder why they don't get enough sales?

The reason is simple.  After seeing the same material hundreds of times a visitor to your site finds the sameole, sameole copy B O R I N G.  It looks like sales copy, reads like sales copy, and IS... sales copy.  

And... eventually people's brains just SWITCH OFF.

If you want to write good copy, sure... read the books, follow the formulas (many are time tested and true), but then... throw all of these away and WRITE YOUR OWN (sales) STORIES using your own voice.

YOUR sales 'stories' in YOUR voice will ALWAYS sell products that you feel passionate about much better than any 'cut and paste' material.

Cheers

Kenneth Doyle - e*Analyst

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