With patience, application
and dedication copywriting is a skill that can be learned...
and (simply) the best way to learn this skill is to
"copy" writing !!
What
does this mean?
It
means that you find a Master copywriter and literally copy
their "copy." No, we're not talking about plagiarism
here. We're talking about "ingesting" the
style and skill of a particular copywriter to make it your
own.
You see, our
brains are completely remarkable "devices".
Whenever we copy something enough times we can actually become
that thing. This idea works with any human
activity. I know this sounds incredible, but it's true.
Think
of any MASTER in any area of human activity (sports, business,
arts etc). To achieve Mastership in any given area
people have essentially done two critical things.
-
They found a Mentor (or
series of Mentors) and "copied" what they did.
-
They repeated the
Master's actions, again and again.
AND... then they became a
Master!
How can you apply this
principle of the human mind to copywriting?
-
Find a Mentor (or
series of mentors) and "copy" them.
-
Practice what is taught
over and over.
Here's a (two step) simple
exercise that will turn you into a Master Copywriter quicker
than any way I know.
-
Find excellent copy (on
or off the web) on any subject that appeals to you.
This can be a short add, a web sales page, or a
promotional piece. You can also do this by selecting a
successful copywriter and duplicating their work.
-
Physically write the
copy (by hand or on your computer) at least 22 times a day
for 11 days. take a break for 11 days and repeat the
cycle until you "feel" the copy.
Now, I realise that this is
not traditional copywriting advice. However, I promise
you that if you are diligent in doing this exercise that you
will be totally amazed by the results. You will become a
skilled copywriter and somehow you will "know" what
to write.
There's a wealth of information about the
skill of copy writing available on the web.
However If you want to study the BEST at
their craft, then work with the best... "The 3 Joe's... Vitale, Robson and
Sugarman.
ALL of these copywriters have
sold MILLIONS of $'s for their clients with their words.
Joe
Vitale-Advanced Hypnotic Writing
Joe
Robson-Make Your WORDS Sell
Joe
Sugarman-Psychological Triggers
KJ Doyle - e*Analyst
Feed Your
Hungry Mind
* REFER A FRIEND *
