Issue #1 October, 2002
Editor: Kenneth Doyle, MA Comm.


Web Promotion Strategies and Techniques

Just for a moment forget that you're working on the Internet and imagine that you want to set up your own "real world" business. 

Let's say it's a car wash for prestige cars.

What would you need to do that?

You'd need...

  • Knowledge of... or experience in that business

  • Premises

  • Equipment

  • An inventory

  • Staff

  • A Marketing Plan

  • Advertising

  • Enough capital to sustain you until the business was profitable

  • Persistence and Belief in what you were doing

Now, let's look at this in terms of a Internet business.  What do you need?

  • Knowledge of... or experience in your the business

  • Premises (even if that means your own bedroom)

  • Equipment (your computer system)

  • An Inventory (in this instance your products)

  • Staff (not applicable)

  • A Marketing Plan (you do have one don't you?)

  • Advertising

  • Enough capital to sustain you until the business was profitable

  • Persistence and Belief in what you were doing

EXACTLY the same things !!

So, what on earth has this got to do with Promotional Techniques on the web?

Simple... You need to have knowledge of the medium you're working in (in this case it's the Internet)... and a good understanding of the principles of the discipline of Marketing to grow your business.  

Now you can get to understand these principles a number of ways.

  • You can do a degree in Marketing at a respected University

  • You can gain extensive Marketing experience by working for Marketing companies.

  • You can educate yourself by reading a myriad of different books on the subject

  • You can learn from someone who has the relevant knowledge and has applied these principles to the Internet.

How? Where?  

Well, for some time now [if you've visited the Feed Your Hungry Mind web site a number of times]  you'll have seen the book cover for the ebook * PROMOTE * on the site. 

This ebook has been in pre-launch mode - meaning that while other parts of the FYHM site were being put in place the book cover was placed on the site to familiarise our visitors with the book, and its content - and the pre-launch response to *PROMOTE* has been extremely positive.  Thank you.

*PROMOTE* is to be released soon, and in exchange for your participation in a survey on this book we're prepared to give you a 20% discount off its purchase price if you participate in the survey. 

This is what you'll learn in *PROMOTE*.

  • The fundamental principles of marketing that apply to any medium. These principles have been researched and refined over the last 50 years.  There is nothing secret or mystic about these principles... just knowledge.

  • How to use these principles to promote your Internet business

[Note: *PROMOTE* is based on a course the Author was commissioned to write for the Australian Government. This course is still being used in the National Curriculum at College level.]

Click here to complete the *PROMOTE* survey, and get your 20% discount when the ebook is released.

KJ Doyle - e*Analyst
Feed Your Hungry Mind

 

* REFER A FRIEND *