1. Permission from the recipient to send them information

2. A simple Opt-In system for the recipient to subscribe to (receive) the information.

3. A simple Opt-Out system for the recipient to unsubscribe to (stop receiving) the information whenever they choose.

4. A multimedia technology that delivers "grabs" of information at predetermined times to the recipient.

5. The use of interactive elements... multimedia messages that engage more than one of the message recipient's senses (e.g. The use of colour and sound in the message).

6. The ability to personalise the message with the recipient's name.

7. Calls for specific actions within the messages to pre-qualify prospects and/or/give then an incentive to visit you.

8. The ability to track the message recipient's behaviour as they read these messages to continually improve the promotion and/or to gather data to continually improve products and services

9. Automation... the ability to send information 24/7/365, automatically and on-request

• QUALITY INFORMATION: The second phase in what is the "buying cycle" is the gathering and EVALUATION of information.

When we decide to purchase anything [the 1st phase in the buying cycle] we evaluate the options available to us by gathering information. We evaluate these options from within our own predetermined set of buying criteria.

It is from this mix of information gathered during this phase that we will eventually make a purchase decision. Therefore... the availability, quality, timing and relevance of this information will have a significant impact on our buying behaviours... and from whom we will eventually buy.

PERMISSION EMAIL Marketing… with its ability to automate the on-demand delivery of a sequence of bite-sized-chunks of quality information in colour and with sound - to a person who has requested it - is a far superior to the one dimensional "buy me - I'm best" approach that is continually used by conventional advertising.

Because PERMISSION EMAIL Marketing technology has the ability to deliver a sequence of information-rich messages the recipient of the message never feels that they're being 'sold' anything. Rather, the recipient feels that they're gathering information, and thus they become much more receptive to the messages and the information that's being offered to them in them.

• OPT-IN: People actually choose to receive these email messages. They always have complete control of the entire process.

If people no longer wish to receive further messages on the topic, then [with a click of their mouse] they can OPT-OUT. This gives the recipient of these messages a greater feeling of security, because they're not being sold anything. They're merely gathering information from which they'll make an informed decision.

Psychologically, this is very different approach to promotion than that traditional advertising. In traditional advertising the promotional messages are continually being "pushed" out at us, whether we want to receive them or not. EMAIL Marketing is a "pull" promotional system where people choose to receive the messages (just as you've done here).

• REPETITION: For the human brain to actually integrate information it needs to have information repeated in various "sense" formats. This is one of the reasons advertising is repeated. The other reason is that there is so just much competing information being continually promoted to us that we humans eventually begin to "tune it out."

With EMAIL Marketing the information is delivered in different "sense" formats, and it's also repeated. This pattern 'gets through' through the "noise" of conventional media advertising.

This information format just makes it easier for the recipient to become educated about a particular topic.

• READY TO BUY: When people OPT-Into a specific EMAIL Marketing Systems information message-set they're actively seeking information. They're highly motivated, interested, and ready to buy.

This explains the consistently high conversion rates of these EMAIL marketing systems. Eight out of ten people react positively.

You do this by emailing them this message [below]... 

--->> To receive information on EMAIL Marketing Systems by e-mail send a BLANK e-mail to ems@ems.par32.com

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