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EMAIL Marketing Systems

Dear Business Owner ...

Thank you for your interest in Email Marketing Systems

This is the third message in a four part message series.

As this is a permission marketing system you can unsubscribe at any time from these message sets by clicking on the unsubscribe link at the end of the message.

Your email address will not be used for any purpose other than to send you this information... which you've requested.

EMAIL Marketing Systems - Its Uses

Email marketing works best as a "drip-feed" information delivery system that educates the message recipient.

What this means is that the focus of your EMS message-set series is EDUCATION rather than selling.

As consumers we're exposed to hundreds of thousands of advertising messages each and every year… and we've all learned to screen-out these messages, effectively nullifying their impact on us. Advertisements have become irritating background noise to us.

EMAIL Marketing is different.

The purpose of email marketing is to educate the recipient so they can make an informed choice about the product or service that is being offered to them.

REMEMBER this... People have requested your information.
This means that they're already interested in what you have to say, and they're in the market for your product or service.

One of the primary reasons people request information via email (rather than communicate with you directly) is that they can assess information (whatever it is that you're offering) without feeling that they're being "sold."

... AND we all want to make our own purchase decisions.

NOBODY likes to be "sold."

The industry experience with EMAIL marketing in the USA is that there is an average of an 80% campaign success rate.

This means 80% of those people who have OPTED-into a message set, convert (buy something, or complete a requested action)

Yes… you've read this right 80% !!

So, how can EMAIL Marketing be used?

Add a campaign address to ALL Corporate promotional material to explain a business or organization's purpose, services and products in greater detail.

Add a specific email campaign address to all advertising campaigns that relate to that promotion.

Use this (living colour and with sound) campaign to inform recipients about a specific offer in greater detail. Educate them, collect email addresses, qualify recipients and/ or make them special offers to have them visit our business premises, or communicate with you about your offer. [E.g. Loss Leaders]

To measure and track campaigns. Include a loss-leader voucher to measure and track the success of any email marketing campaign. Compare the EMAIL Marketing System response stats with your redeemed special offer vouchers.

As a 24/7/365 unpaid promotions team, which is used to collect follow up leads for your sales people who can then follow up these leads. These people are 80% more likely to purchase from you.

As a referral system. Recipients like what you've got to say/ offer and they refer your message-set or offer to their friends… who then refer it to their friends.

These referrals become a viral, "word of mouth" advertising campaign. You'll multiply the effectiveness of your promotional campaign many-fold, because you're being referred to your target market WITHOUT any additional effort or expense on your part. It's all automated.

To run campaigns by industry/ organization, or by related interest groups, shopping strips/ centres, business groups etc.

... this list just goes on and on.

Which businesses or organizations can use EMAIL Marketing Systems?
ANY business, industry, organization or individual that wishes to promote anything... for profit, informational or educational purposes.

Retail and Service Businesses

Professional Consultants

Community organizations

Shopping strips/ Centres

Industries (e.g. Tourism/ Real Estate)

Government Agencies

Charity Organizations

Political Organizations

Individuals

If you'd like to find out how EMAIL Marketing Systems can assist you in the promotion of your business send an email to ems@internode.on.net
… or phone Kenneth Doyle on 0416 351 604

In the next EMS message you'll receive we'll discuss...

... "How Email Marketing Systems Work."

I hope to be of service to you

Thank you

Kenneth Doyle

EMAIL Marketing Systems
Mobile: 0416 351 604
Email: ems@internode.on.net

This message has been sent to you in response to your request for information via the EMS InfoLink: ems@ems.par32.com

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