The eMarketer

Access The POWER Of The Web With EMAIL

Volume 1November 2002


EMAIL Marketing Systems ... * I T Marketing For The New Millennium *...

   

In This Issue:

What is EMAIL Marketing?

Introductory Discount


POWERFUL, Cost Effective Marketing

Permission-based EMAIL Marketing is the most POWERFUL, cost effective marketing for business.

It has been used online (with enormous success) for years. AND now this technology is available to "mainstreet" business.



FIND out how it works

Send a BLANK email to: ems@ems.par32.com. Include "add" in the Subject field of your BLANK email.



Bartercard Members Special

If you're a Bartercard Member we'll include an additional (value added) package with your 12 month EMS campaign. Phone Kenith Doyle on 0416 351 604 for details.



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Welcome to this issue of "The eMarketer". Our complete focus of attention is on the GROWTH of your (offline) business with * Permission Based * EMAIL Marketing Systems.


What is EMAIL Marketing?

- the most cost effective way to GROW any offline business -

Author: Kenith Doyle

Permission based EMAIL Marketing has been used on the Internet with enormous success for the last 5 years by web professionals to promote their web sites, products and services.

Unfortunately, most people who do not work on the web have been exposed to the "dark" side of email... SPAM!

SPAM is NOT Email Marketing. SPAM is the electronic equivalent of junk mail in your mail box. And, oh how we all hate that!

PERMISSION based EMAIL Marketing is a TOTALLY new concept in marketing called OPT-in or "Pull" Marketing. Ethical EMAIL Marketing works on permission being granted by the recipient of the message to send them your messages.

What this means is that when people "grant you permission" to send them information they pre-qualify themselves as being interested in what it is that you're selling.

Psychologically, this is very powerful. Why?

Well, because the most important phase in the buying cycle is the information gathering phase. When people request your information they've effectively included you in their purchase decision mix.

It's no wonder that 8 out 10 people who've opt-into (requested) an information package to be delivered to them via email actually then go on to BUY, or complete some requested action (which is the experience on the Internet).

AND... because email is an electronic medium, as soon as people are "electronic" you can access the complete interactive promotional POWER of the Internet Without The Need For A Web Site.

AND... because email is electronic you can gather information from people (with their permission) to continue communicating with them (because most sales occur after 7 communications).

If you wish to understand the true POWER of Email Marketing and how it can benefit your business send a BLANK email to ems@ems.par32.com (include "add" in the subject field).



Introductory Discount


50% off the RUN cost of any 12 month EMAIL Marketing System Campaign contracted before the 30th November 2002.

This is one year of automated promotion for your business at 1/2 the price!

WAS$1,200.00
NOW$600.00
DISCOUNT50%
Hurry! Offer only valid until 5pm, Friday 29th November 2002






EMAIL Marketing Systems
Unit 2
67 Marnie Avenue

Christies BeachSouth Australia5165 Australia
Phone: 08 8186 1119 Int. Phone: Int + 61 + 8 + 8186 1119

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