| Presentation
Agenda |
|
|
|
What
Is Keyword Research?
|
- Keyword research
Why It Is
SO Important
- People search the web for
solutions to problems
- The Web "Three
Step"...
Find You, Serve Me, Sell
Me
|
| The
Myths Perpetuated About Keyword Research |
- Any key word people search for
is a 'good' keyword
- The Overture search tool returns
good data
|
| The
Facts About Keyword Research |
- It is not an easy thing to
master
- Cross referencing data returns
better results
- Get
serious about keyword research
- Natural search results versus
'skewed' search results
|
| Keyword
Research
Tools - Strengths & Weaknesses |
- Overture Search Tool
- Hixus
- Wortracker
- SBI Manager
- SBI Search It
- NicheDataBase
|
| Analyzing
The Keyword Data |
- KEI And 'profitability' Analysis
- Look for the niche
words (big numbers are
not always best)
|
| Using
Keywords With Your Quikonnex Channels |
- Constructing a 'themed' list for
your channel
- Relevancy...
focus, focus, focus
- Item Header... Item content...
Item Footer
- Rotating
and linking to key terms for power results
|
|
End |
