| The
Facts About Keyword Research |
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|
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It Is Not
An Easy Thing To Master, But Worth It.
|
- I have been analyzing marketing
data for 20 years
- Look for patterns, trends,
themes
- Large search numbers are only
part of the story
- The diamonds are in your own
back yard
|
| Cross
Referencing Returns Better Results |
- Cross reference different data
from different tools...
(Overture based & natural search based
tools)
- Garbage In = Garbage Out
- Strong keywords have a
"pattern"
|
| Natural
Search Results Versus 'Skewed' Results |
- What's the source of the data
- Overture search skews the search
numbers
- Wordtracker uses Dogpile, and
has historical data
- Natural search results versus
'skewed' search results
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