The Myths About Keyword Research

Kenneth Doyle
The Myths About Keyword Research

Any Searched Keyword Is A Good Keyword
  • Competition is good, niche is better
  • The number of searches is not the most important data
  • David versus Goliath
  • What is your 'theme'
The Overture Search Tool Returns Good Data
  • Overture is a good place to start, but...
  • The Overture search tool returns skewed data
There Are No Good Keywords Left
  • There are plenty of niche keywords available for an amazing array of in-demand products and services.  This will not change in the foreseeable future
  • Let the market lead you.  You don't lead the market

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