Kenneth Doyle

• Every business is in the problem solving business
• Find out what THEY (your potential customers) want
• Identification of profitable niches
• Give the Search Engines what THEY want

• Million dollar research for the cost of your time
• The French restaurant in the Sahara Desert
  (without keyword research you're wasting your time)

• People FIND you naturally via SE's and links
• Pre-sell these visitors with value of your content
• Build relationships and move them towards the sale

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