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Brief: To do an analysis of the site to identify;
- Weak points
- Strong points
- Keyword
structure
- What can be
done to better monetarise the site, and expand it?
Site Structure - Current
Status
TIER ONE…
INDEX - Home page
Poor keyword optimization. It needs to be fixed. Content needs to be expanded.
TIER TWO…
“rid-acne”
Optimization problems
“body image and self esteem”
Optimization is good
"acne causes"
Optimization poor (one keyword)
"best acne medications"
Optimization poor (one keyword)
"acne product reviews"
Optimization poor (keywords) and incomplete
"help for adult acne"
Optimization is accurate, but not good (keyword string)
"acne cysts"
Optimization is accurate, but not good (keyword string)
"severe acne treatment"
Optimization is good
"body acne treatment"
Optimization is accurate, but not good (keyword string)
"acne inverse"
Optimization is accurate, but not good (keyword string)
"accutane"
Optimization poor (keywords) and incomplete
"acne and pregnancy"
Optimization is good
"get rid of acne scars"
Optimization is not good
"lazer treatment for acne"
Optimization is good
"natural cures for acne"
Optimization is accurate, but not good (keyword string)
"organic skin care product"
Optimization is accurate, but not good (keyword string)
"home remedies for acne"
Optimization is good
"detoxification diet" (for acne)
Optimization is accurate, but not good (keyword string)
"acne controls"
Optimization is good
"hormonal acne treatment"
Optimization is accurate, but not good (keyword string)
"rosecea"
Optimization is good
"acne skin care training"
Optimization is accurate, but not good (keyword string)
"free acne weapon newsletter"
Poor optimization
"home treatment for acne" (my story)
Waste of a keyword. Not a good use for this keyword
Optimization poor and incomplete
"site map"
Needs to be complete to be effective. Optimization poor, needs attention
Contact me – “Service” page
Optimization is not crucial here, however it can be better optimized.
Links – “Service” page
Optimization is not crucial here, however it can be better optimized.
For example “skin care links” or “skin treatment links”.
TIER THREE…
The same pattern of poor optimization is repeated throughout the T3
pages. Now, not all pages can be (or
need to be) completely optimized. However,
when pages are not “optimized” it confuses the search engine robots. They don’t know where to “file” the page.
In short you could be getting more search engine “juice” just by taking
care of the core optimization of these pages.
INTERNAL PAGE TEXT LINKS…
The GOOD thing is that you’ve cross-linked internally from your T2 to T3
pages. The not so good thing is that you
have not used the correct naming convention with your text links, thus wasting
an SEO opportunity.
TEXT links from T2 to T3 work best if the keyword of the T3 page is used
in the text link on the T2 page.
Obviously this cannot be done all of the time, but it needs to be done
most of the time (especially if you have identified that the T3 page has some
keyword research interest (search count).
PAGE END TEXT LINKS…
Using the page end text links to direct people back to the top of your
pages is a complete waste of these text links.
A better use of these links would be to direct visitors to a newsletter
(Want more information on “keyterm”, then sign up for our newsletter) or to
YOUR product for sale on treating acne.
BANNER FOOTER…
Using the banner footer for copyright notice is a complete waste of a site
wide banner-footer. People on your site
need better direction as to where you want them to go, and what you want them
to do.
A better use of a banner-footer is to direct visitors to the START of
your sales funnel (newsletter, free report, demo video with an embedded
affiliate link etc).
WEB SITE CONTENT…
The content of your site is good, However, on some pages it looks like
you’ve run out of ideas and have just put the content up as a reason to plug in
Google Adsense code.
INTERNAL AFFILIATE LINKS…
Throughout the site you have a number of affiliate links like this, “Need to get your acne under control fast? Check this out.” (or similar) This says
“selling”.
A better way to use
affiliate links is as follows, “This is one proven way to get your acne under control fast.”
The “benefit” for the visitor (if they click on the link) is that they
will “get their acne under control fast.
No one likes to be sold and “Check this out” is a “sell”.
Now, this techniques needs to be used in conjunction with the keyword
optimization of text link approach mentioned above.
GOOGLE ADSENSE ADS…
From my perspective Google Adsense ads (on their content network) are about
giving away your hard work for “chump” change (cents on the dollar). Google Adwords advertisers now have the
option of turning off their adwords on the content network, and they’re doing
this.
You get how much per click for acne related keywords? Not much.
However, there are good numbers of people searching your site for acne/
skin care solutions.
These (below) are some screenshots of the clickthrough traffic on your
site from the time you put it up. What
this data identifies is where people have gone on your site while they were
visiting it.
Since the 12th of July 2005 you’d had 4,379 unique visitors
click through on links, and 376 have clicked on links more than once.
This data tells me that people are coming into your site, a few are
clicking on links and then they’re leaving.
In other words they’re not getting/ finding what they’ve come for. The following data explains “what” they’re
looking for…
Section 2 - Look for the high CTR percentiles above (right column)
Section 3 - Look for the high CTR percentiles above (right column)
Section 4 - Look for the high CTR percentiles above (right column)
Section 5 - Look for the high CTR percentiles above (right column)
Section 6 - Look for the high CTR percentiles above (right column)
Home Remedies for Acne – 10.94% (possible digital product)
Acne Cysts – 14.30%
Best rosecea treatment – 7.06%
Best acne face wash – 5%
Accutane journal – 104%
(big clickthroughs, ideal use of
Web 2.0)
Note: These percentiles (above) need to be examined in association with
the search numbers.
I need more information on what an “accutane journal” is about before I
can comment further on how to commercially leverage this keyterm.
SALES PATH…
As you’re not selling anything here there is no sales path set up. However, the above search stats indicate to
me that there are a lot of people on your site who are not getting what they
want from it, and this means an opportunity for you (your own product).
KEYWORD RESEARCH…
I use a number of keyword research tools (in addition to BrainstormIt). I’ve attached keyword research data for the
core keyterms “acne” and “acne treatment”.
Look at the column under KEI.
This strength of this number indicates if “content” will win the search
engine war.
Any number above “10” is ok.
Any number above “100” is good.
Any number above “1000” is excellent.
Look at “acne treatment” and “acne medicine”. Basically you need to expand the amount of
content on your site using these keyterms.
How? Add a phrase before or after the keyterm.
And, I’ve attached this research as a text file.
KEYWORD ANALYSIS…
I ran an analysis to see where your site was ranked on the main search
engines for “acne” and “acne treatments” (which would be regarded as the “theme
keywords” for your site. It was nowhere
to be found.
The reason for this is undoubtedly related to the keyword structures
you’ve used on your pages (as indicated above).
SEO
ELITE Analysis
SBI
Analysis (extract)
Notice that you have some good ranking positions here.
However, NONE of the rankings relate to “acne
treatments”, which is the theme keyword you have used for your site. This needs to be addressed in the keyword
structure of all pages on your site. The way this is done is by adding “acne
treatments” as the secondary keyterm on every page of your site as follows…
“page kwd”, “web site theme kwd”, “associated page kwd1”,
associated page kwd 2”…
SUMMARY…
Web Site Structure:
The first thing that needs to be done is to correct the existing
structure of the web site.
However, given that the site is well established in the search engines,
changing the pages to much at this time would be counterproductive.
The following is recommended…
- Focus and
expand the keywords (adding secondary terms) on some of the T2 pages.
Tighten up the keywords on some T3 pages.
- Implement a better
banner footer. For the moment it
would direct people to your newsletter.
Later it needs to be used to direct people to your own product.
- Fix the text
links WITHIN the content of specific pages, so they’re better optimized in
search engine terms.
- Fix the text
links at the END of pages, so they direct people to somewhere more
beneficial to you than “to the top of the page”.
- Add more
content to some pages (especially the home page), and add more pictures to
the site (to make it more “interesting” for the reader.
- Re-think the
use of Google Adsense ads on the site.
It’s ok to use adsense, however I believe that adsense ads on every
page trivializes your site, and… a)
doesn’t bring you a good enough return on your effort, and b) distracts
the reader. There are alternatives
to Google Adsense that will “mix” it up. Your own product is recommended.
- Create your
own info product on “Home Remedies for Acne”.
- Investigate
how you can better leverage “Accutane journal”.
- Become more
active with link exchanges with other quality “skin care” websites. You
don’t have enough links in to your site.
- Implement Web 2.0 on your site so that
people can leave their solutions for skin care problems on your site. This then becomes content for your site
(more pages being built by visitors).
- Add an
articles page section to the site so you can add articles on new acne
treatments.
- Implement the
blog functionality on your site, so you can make the content more
“fluid”. Pull your RSS feed into
Yahoo, Google and MSN accounts.
- Update the
site map, and submit it manually to the search engines.
Monetatisation:
As previously indicated Google Adsense is not the best way to make money
from your website. To make even a
reasonable living you’d need to have a lot more pages on the site.
A far better approach is to have your own product to sell, mixed in with
text links to affiliate sites… and a variety of other PPC systems (other than
and/ or in addition to Google Adsense).
I believe that SBI’s Web 2.0 system is ideal for this site. It allow people to comments, add solutions
etc (thereby creating more content for your site).
Sincerely,
Kenneth Doyle - Australia
(Certified SBI Webmaster and Acredited Sitesell Instructor)
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