Analysis - Yvette Chau – Your Best Acne Treatment
Brief: To do an analysis of the site to identify;
Site Structure - Current Status
TIER ONE…
INDEX -Home page –
Poor keyword optimization. It needs to be fixed.
Content needs to be expanded
TIER TWO…
“rid-acne”
Optimization problems
“body image and self esteem”
Optimization is good
Acne causes
Optimization poor (one keyword)
Best acne medications
Optimization poor (one keyword)
Acne product reviews
Optimization poor (keywords) and incomplete
Help for adult acne
Optimization is accurate, but not good (keyword string)
Acne cysts
Optimization is accurate, but not good (keyword string)
Severe acne treatment
Optimization is good
Body acne treatment
Optimization is accurate, but not good (keyword string)
Acne inverse
Optimization is accurate, but not good (keyword string)
Accutane
Optimization poor (keywords) and incomplete
Acne-and-pregnancy
Optimization is good
Get rid of acne scars
Optimization is not good
Lazer treatment for acne
Optimization is good
Natural cures for acne
Optimization is accurate, but not good (keyword string)
Organic skin care product
Optimization is accurate, but not good (keyword string)
Home remedies for acne
Optimization is good
Detoxification diet
Optimization is accurate, but not good (keyword string)
Acne controls
Optimization is good
Hormonal acne treatment
Optimization is accurate, but not good (keyword string)
Rosecea
Optimization is good
Acne skin care training
Optimization is accurate, but not good (keyword string)
Free acne weapon newsletter
Poor optimization
Home treatment for acne (my story)
Not a good use of the keyword
Optimization poor and incomplete
Site map
Needs to be complete to be effective
Optimization poor, needs attention
Contact me – “Service” page
Optimization is not crucial here, however it can be better optimized.
Links – “Service” page
Optimization is not crucial here, however it can be better optimized.
For example “skin care links” or “skin treatment links”.
TIER THREE…
The same pattern of poor optimization is repeated throughout the T3 pages. Now, not all pages can be (or need to be) completely optimized. However, when pages are not “optimized” it confuses the search engine robots. They don’t know where to “file” the page.
In short you could be getting more search engine “juice” just by taking care of the core optimization of these pages.
INTERNAL PAGE TEXT LINKS…
The GOOD thing is that you’ve cross-linked internally from your T2 to T3 pages. The not so good thing is that you have not used the correct naming convention with your text links, thus wasting an SEO opportunity.
TEXT links from T2 to T3 work best if the keyword of the T3 page is used in the text link on the T2 page. Obviously this cannot be done all of the time, but it needs to be done most of the time (especially if you have identified that the T3 page has some keyword research interest (search count).
PAGE END TEXT LINKS…
Using the page end text links to direct people back to the top of your pages is a complete waste of these text links. A better use of these links would be to direct visitors to a newsletter (Want more information on “keyterm”, then sign up for our newsletter) or to YOUR product for sale on treating acne.
BANNER FOOTER…
Using the banner footer for copyright notice is a complete waste of a site wide banner-footer. People on your site need better direction as to where you want them to go, and what you want them to do.
A better use of a banner-footer is to direct visitors to the START of your sales funnel (newsletter, free report, demo video with an embedded affiliate link etc).
WEB SITE CONTENT…
The content of your site is good, However, on some pages it looks like you’ve run out of ideas and have just put the content up as a reason to plug in Google Adsense code.
INTERNAL AFFILIATE LINKS…
Throughout the site you have a number of affiliate links like this, “Need to get your acne under control fast? Check this out.” (or similar) This says “selling”.
A better way to use affiliate links is as follows, “This is one proven way to get your acne under control fast.”
The “benefit” for the visitor (if they click on the link) is that they will “get their acne under control fast.
No one likes to be sold and “Check this out” is a “sell”.
Now, this techniques needs to be used in conjunction with the keyword optimization of text link approach mentioned above.
GOOGLE ADSENSE ADS…
From my perspective Google Adsense ads (on their content network) are about giving away your hard work for “chump” change (cents on the dollar). Google Adwords advertisers now have the option of turning off their adwords on the content network, and they’re doing this.
You get how much per click for acne related keywords? Not much.
However, there are good numbers of people searching your site for acne/ skin care solutions.
These (below) are some screenshots of the clickthrough traffic on your site from the time you put it up. What this data identifies is where people have gone on your site while they were visiting it.
Since the 12th of July 2005 you’d had 4,379 unique visitors click through on links, and 376 have clicked on links more than once.
This data tells me that people are coming into your site, a few are clicking on links and then they’re leaving. In other words they’re not getting/ finding what they’ve come for. The following data explains “what” they’re looking for…
Section 2 - Look for the high CTR percentiles above (right column)
Section 3 - Look for the high CTR percentiles above (right column)
Section 4 - Look for the high CTR percentiles above (right column)
Section 5 - Look for the high CTR percentiles above (right column)
Section 6 - Look for the high CTR percentiles above (right column)
Home Remedies for Acne – 10.94% (possible digital product)
Acne Cysts – 14.30%
Best rosecea treatment – 7.06%
Best acne face wash – 5%
Accutane journal – 104%
(big clickthroughs, ideal use of Web 2.0)
Note: These percentiles (above) need to be examined in association with the search numbers.
I need more information on what an “accutane journal” is about before I can comment further on how to commercially leverage this keyterm.
SALES PATH…
As you’re not selling anything here there is no sales path set up. However, the above search stats indicate to me that there are a lot of people on your site who are not getting what they want from it, and this means an opportunity for you (your own product).
KEYWORD RESEARCH…
I use a number of keyword research tools (in addition to BrainstormIt). I’ve attached keyword research data for the core keyterms “acne” and “acne treatment”.
Look at the column under KEI. This strength of this number indicates if “content” will win the search engine war.
Any number above “10” is ok.
Any number above “100” is good.
Any number above “1000” is excellent.
Look at “acne treatment” and “acne medicine”. Basically you need to expand the amount of content on your site using these keyterms.
How? Add a phrase before or after the keyterm.
And, I’ve attached this research as a text file.
KEYWORD ANALYSIS…
I ran an analysis to see where your site was ranked on the main search engines for “acne” and “acne treatments” (which would be regarded as the “theme keywords” for your site. It was nowhere to be found.
The reason for this is undoubtedly related to the keyword structures you’ve used on your pages (as indicated above).
SEO ELITE Analysis
SBI Analysis (extract)
Notice that you have some good ranking positions here. However, NONE of the rankings relate to “acne treatments”, which is the theme keyword you have used for your site. This needs to be addressed in the keyword structure of all pages on your site. The way this is done is by adding “acne treatments” as the secondary keyterm on every page of your site as follows…
“page keyword”, “web site theme keyword”, “associated page keyword 1”, associated page keyword 2”…
SUMMARY…
Web Site Structure:
The first thing that needs to be done is to correct the existing structure of the web site.
However, given that the site is well established in the search engines, changing the pages to much at this time would be counterproductive.
The following is recommended…
Monetatisation:
As previously indicated Google Adsense is not the best way to make money from your website. To make even a reasonable living you’d need to have a lot more pages on the site.
A far better approach is to have your own product to sell, mixed in with text links to affiliate sites… and a variety of other PPC systems (other than and/ or in addition to Google Adsense).
I believe that SBI’s Web 2.0 system is ideal for this site. It allow people to comments, add solutions etc (therefby creating more content for your site).
Please read this document in detail.
Once you have done this communicate with me. I will phone you at a suitable time and talk you through the content of this analysis, so that you are clear about what has been identified, what works, what doesn’t… and what can be done to rectify it.
Sincerely,
Kenneth Doyle (Australia) – 618 835